theunderstatement by MICHAEL DEGUSTA

I’ve written an article with associated charts for Technology Review, tracking the adoption rate of mobile phones and their inevitable replacement, smart phones, relative to other similar technologies.

It really has been quite an astounding 30 years:

In 1982, there were 4.6 billion people in the world, and not a single mobile-phone subscriber. Today, there are seven billion people in the world—and six billion mobile cellular-phone subscriptions.

Even countries where the average income is only $5 per day now have at least one mobile phone for every two people. For more, including the blazingly fast start of tablets, check out the full article and charts.

As is now well known, Mike Daisey’s “The Agony and the Ecstasy of Steve Jobs” has been performed since 2010 and covered by countless media outlets since, including This American Life which then retracted the story on the basis of reporting by Marketplace’s Rob Schmitz. Contrary to some coverage of the retraction, Daisey’s fabrications actually extended far beyond whether he personally witnessed specific incidents, as Daring Fireball’s John Gruber explains.

I could find four venues that had previously scheduled Mike Daisey to perform “The Agony and the Ecstasy of Steve Jobs” in the coming months.

  • All four are proceeding with all performances as planned.
  • All four have now made public statements essentially in defense of Daisey.
  • Three of the four have gone so far as to assert that the facts in Daisey’s show are true.
  • Only one has updated their show page to make any mention of the retraction.

Here are quotes from each of the venues:

Flynn Center - Burlngton, VT: 1 performance, 3/31
“The fascinating part of it is that both Ira Glass and reporters from Marketplace are saying the facts are correct.”
– Executive Director John Killacky, on Reluctant Habits.

HighTide Festival - Suffolk, UK: 2 performances, 5/5 - 5/6
“The facts themselves that he reports on, which news outlets and Apple’s own investigations have proven to be true.”
“I believe that Mike did not intend to mislead the public.”
– Artistic Director Steven Atkinson, on HighTide’s website.

Spoleto Festival - Charleston, SC: 4 performances, 5/31 - 6/5
“All we ask is that audiences wait until they see the piece before making up their minds.”
– Spoleto Festival on Facebook.

Woolly Mammoth Theatre Company - Washington, DC: 20 performances, 7/18 - 8/5
“All of the specific conditions he includes in his show have been corroborated by The New York Times and others.”
“We believe in the essential truth of Mike’s storytelling”
– Artistic Director Howard Shalwitz and Managing Director Jeff Herrmann
on Woolly Mammoth’s Blog.

Finally, in what appears to be pure serendipity, there is one other monologue scheduled ahead of Daisey’s at the Spoleto Festival: “Making Up The Truth”, by a This American Life contributor no less.

Tesla Motors has responded to my “It’s a Brick” post with a blog post of their own, “Plug It In”. I’m genuinely very glad to hear that the Model S and Model X are apparently going to be substantially less prone to “bricking” than the Roadster.

Unfortunately, the rest of Tesla’s response has been a somewhat bizarre mix of paranoia, smearing, “blame the customer”, and non-denial denials. It’s not clear to me why Tesla wouldn’t want to just be open and honest about a situation it is clearly working to improve, but that’s not how they decided to handle it.

In my opinion, Tesla is now facing at least five problems, all of which are of their own making:

1. Tesla is deceiving themselves, or us.

In their blog post, Tesla calls “bricking” an “unfounded rumor”. Yet here is a written letter from Tesla’s VP of Worldwide Service J. Joost de Vries where he states for a fact that a car had “complete discharge (and therefore complete failure) of your battery pack” and offers to “replace the complete battery pack at a price of around $40,000.”

So Tesla thinks bricking is an unfounded rumor, but one that definitely happens. How does that make any sense? I don’t know and I’m not sure they do either.

2. Tesla won’t disclose even basic information.

Why not say how many bricked Roadsters there’ve been? Tesla doesn’t even make this car anymore. They’ve made it clear their next cars will be better. Why not just disclose this so that customers, investors, partners, and other stakeholders can have peace of mind on the matter — “Only seven bricks? Well, that was just 0.3% of the cars after all, and they’ve made a lot of strides on the matter since then.”

The logical guess is either they’re being paranoid or the number is bigger than we think. I said in the article there were at least five Roadster bricks. Since then more information has rolled in. For example, a Tesla owner told me about another brick in a barn in Wyoming (despite having the automatic warning system Tesla mentioned), more details cropped up about the “Japan” brick (a used car buyer who ergo never got Tesla’s verbal warnings nor signed a disclosure form), and, intriguingly, former Napster Chairman & CEO John Fanning commented on a TechCrunch post saying that he too was aware of another Tesla Roadster brick:

Fanning wouldn’t confirm who he was talking about, but there’s definitely one person he knows who has a Forbes List friend who owned a Tesla Roadster.

3. Tesla tracks their customers’ location.

As mentioned in my original article, Tesla’s Service Manager stated that Tesla had activated a customer’s GPS in hopes of locating the customer’s vehicle before it bricked. That might be acceptable — except the service manager also stated Tesla doesn’t tell customers about this tracking. How is that acceptable? Hopefully customers sign a document that clearly gives Tesla authority to track them, but Tesla ought to disclose it, if it exists.

It has also come to my attention that Tesla logs contain GPS locations of a vehicle’s charging locations in many circumstances. Tesla ought to publicize its policies on what happens with this data, as there seems to be some confusion.

4. Tesla leaks their own customers’ private information.

Tesla inexplicably leaked the name of one of my sources1 – their own customer – and the email he sent Tesla CEO Elon Musk. The blogger they leaked it to then tried to portray my article as nothing more than a “shakedown” for warranty money, which Tesla in turn promoted on its Twitter feed:2

This is how Tesla treats its customer’s privacy? If you complain about Tesla, they feel entitled to leak your name and impugn your motives? It’s hard to imagine any other $3.5 billion company so backhandedly smearing an individual customer, regardless of what that customer had said or done.

5. Tesla expects more of their customers than they do of their CEO.

Ah, “Plug It In”. In other words, “RTFM”. Why in the world would anyone ever leave their car with less than 10% charge? Or ever use an extension cord? After all, this form they’ve had buyers sign3 so explicitly says not to do either of those. Every owner should know better than that, according to their post.

Well, watch as Tesla CEO Elon Musk tells Jay Leno that the Tesla Roadster “doesn’t actually care about the state of charge”, “you can leave it at 5%”, and if you ever want to plug it in, “you just need an extension cord” — exactly the kind of behavior Tesla would later say is unwarrantied “neglect”. Elon’s tips for voiding your warranty start just on the 3 minute mark.

When I look over all these self-inflicted problems, I’m left with the feeling that Tesla simply isn’t the mature, open, and honest company that ought to be leading the electric vehicle charge. Perhaps with one forthright interview by any journalist of their choosing, Tesla could put this all behind them and be stronger than ever. I hope they do that.


  1. It is verifiable from the email timestamps that it was Tesla’s copy of the email that ended up on the web.

  2. Tesla also later deleted its tweet, opting for a retweet of Green Car Reports instead. Subsequently, Green Car Reports retitled their post, though the URL still retains the “shakedown” title.

  3. It’s not clear when Tesla began having new Roadster buyers sign this form.

Tesla Motors’ lineup of all-electric vehicles — its existing Roadster, almost certainly its impending Model S, and possibly its future Model X — apparently suffer from a severe limitation that can largely destroy the value of the vehicle. If the battery is ever totally discharged, the owner is left with what Tesla describes as a “brick”: a completely immobile vehicle that cannot be started or even pushed down the street. The only known remedy is for the owner to pay Tesla approximately $40,000 to replace the entire battery. Unlike practically every other modern car problem, neither Tesla’s warranty nor typical car insurance policies provide any protection from this major financial loss.

Despite this “brick” scenario having occurred several times already, Tesla has publicly downplayed the severity of battery depletion risk to both existing owners and future buyers. Privately though, Tesla has gone to great lengths to prevent this potentially brand-destroying incident from happening more often, including possibly engaging in GPS tracking of a vehicle without the owner’s knowledge.

How To Brick An Electric Car

A Tesla Roadster that is simply parked without being plugged in will eventually become a “brick”. The parasitic load from the car’s always-on subsystems continually drains the battery and if the battery’s charge is ever totally depleted, it is essentially destroyed. Complete discharge can happen even when the car is plugged in if it isn’t receiving sufficient current to charge, which can be caused by something as simple as using an extension cord. After battery death, the car is completely inoperable. At least in the case of the Tesla Roadster, it’s not even possible to enable tow mode, meaning the wheels will not turn and the vehicle cannot be pushed nor transported to a repair facility by traditional means.

The amount of time it takes an unplugged Tesla to die varies. Tesla’s Roadster Owners Manual [Full Zipped PDF] states that the battery should take approximately 11 weeks of inactivity to completely discharge [Page 5-2, Column 3: PDF]. However, that is from a full 100% charge. If the car has been driven first, say to be parked at an airport for a long trip, that time can be substantially reduced. If the car is driven to nearly its maximum range and then left unplugged, it could potentially “brick” in about one week.1 Many other scenarios are possible: for example, the car becomes unplugged by accident, or is unwittingly plugged into an extension cord that is defective or too long.

When a Tesla battery does reach total discharge, it cannot be recovered and must be entirely replaced. Unlike a normal car battery, the best-case replacement cost of the Tesla battery is currently at least $32,000, not including labor and taxes that can add thousands more to the cost.

Five Examples And Counting

Of the approximately 2,200 Roadsters sold to date, a regional service manager for Tesla stated he was personally aware of at least five cases of Tesla Roadsters being “bricked” due to battery depletion. It is unknown if there are additional cases in other regions or countries.

The 340th Tesla Roadster produced went to a customer in Santa Barbara, California. In 2011, he took his Roadster out for a drive and then parked it in a temporary garage while his home was being renovated. Lacking a built-in Tesla charger or a convenient power outlet, he left the car unplugged. Six weeks later his car was dead. It took four men two hours to drag the 2,700-pound Roadster onto a flatbed truck so that it could be shipped to Tesla’s Los Angeles area service center, all at the owner’s expense. A service manager then informed him that “it’s a brick” and that the battery would cost approximately $40,000 to replace. He was further told that this was a special “friends and family” price, strongly implying that Tesla generally charges more.

As a second Roadster owner discovered, the Tesla battery system can completely discharge even when the vehicle is plugged in. This owner’s car was plugged into a 100-foot long extension cord for an extended period. The length of this extension cord evidently reduced the electric current to a level insufficient to charge the Tesla, resulting in another “bricked” Roadster.

A third bricked Tesla Roadster apparently sits in its owner’s garage in Newport Beach, California. That owner allegedly had a similar prior incident with a BMW-produced electric vehicle. He claimed BMW replaced that vehicle, but Tesla refuses to do the same. The owner either couldn’t afford or didn’t want to pay Tesla the $40,000 (or more) to fix his car.

A fourth customer shipped his Tesla Roadster to Japan, reportedly only to discover the voltages there were incompatible. By then, it was too late, the car was bricked, and he had to ship it back to the US for repairs.

The whereabouts and circumstances of the fifth bricked Roadster the Tesla service manager expressed knowledge of are unknown.

No Warranty, No Insurance, No Payment Plan

Tesla has a “bumper to bumper” warranty [Page 3: PDF], but the warranty text allows Tesla to hold the owner responsible for any damage related to “Failure to maintain the Battery at a proper charge level at all times” — the meaning of “proper charge” doesn’t appear to be specifically defined. Tesla CEO Elon Musk, Vice President of Sales & Ownership Experience George Blankenship, and Vice President of Worldwide Service J. Joost de Vries all became directly involved in at least one “brick” situation, with de Vries stating in writing that since Tesla’s documentation and warranty “identify in clear language to keep the Roadster on external power when parked” the decision to decline any warranty or financial relief was “correct and justified”.2

Unfortunately for current and future Tesla owners who encounter this problem, it’s also not covered by normal automobile insurance policies. This makes the situation almost unique in modern car-ownership: a $40,000 or more exposure that cannot be insured. After all, car insurance is designed to protect owners and drivers even when they are neglectful or at fault. The affected customers probably would have been in a better financial situation if they’d accidentally rolled their Teslas off a cliff, as insurance would generally cover much of those costs.

Due to Tesla batteries naturally decaying over time, Tesla offered Roadster customers a $12,000 “battery replacement program”. This program is intended to replace a Roadster battery with a new one seven years after purchase. When asked, the Tesla service manager said even if owners had paid in advance for this replacement battery program, they would not be allowed to use it to replace an accidentally discharged battery — they would have to pay the full $40,000-plus cost.3

The Santa Barbara owner was also informed that no other financing or payment plan would be made available to pay for the replacement battery, and that he needed to either pay in full or remove his dead vehicle from the Tesla service center as soon as possible.

Understated Warnings to Owners

With such a large price tag for a bricked vehicle, it would be reasonable to expect Tesla to go to great lengths to ensure their customers were fully aware of the severity of battery discharge. Instead it seems that Tesla, while working to make it clear their vehicles should always be left plugged in, also appears to have focused on trying not to spook their current and future customers about the potentially severe ramifications of complete battery discharge.

The Tesla Roadster Owners Manual begins with several “Important Notes About Your Vehicle” [Page 1-2: PDF], none of which make any mention of battery discharge. In Chapter 5 of the manual, where vehicle charging is addressed, Tesla states that the vehicle is “designed to be plugged in” and that allowing the charge level to fall to 0% “can permanently damage the Battery.” [Page 5-2: PDF] It does not specify that a completely discharged battery may need to be replaced, entirely at the owner’s expense, at a cost that could be the majority of the value of the vehicle.

Tesla did begin handing out a “Battery Reminder Card” [PDF] when a Roadster was brought in for servicing. However, the card gently and cheerfully prods owners to “Remember — a connected Roadster is a happy Roadster!” with no mention of the possible consequences of a complete discharge.

There is no warning regarding battery discharge on the actual power port of the vehicle itself, where a gas-powered car often contains warnings about issues like the use of leaded gasoline in an unleaded vehicle. There is also no warning on the power port or in the Roadster Owner’s manual regarding the use of extension cords.

What About The Model S?

It’s not just the Roadster — Tesla’s service manager stated the upcoming Model S definitely shares the Roadster’s discharge problem, describing it as fundamental to the battery technology. Another Tesla employee concurred, saying it would be “neglect” to leave the vehicle unplugged when it’s parked. This fits with statements by Kurt Kelty, Tesla’s Director of Battery Technology, that the Model S uses the same battery technology as the Roadster. Yet on Tesla’s Model S “Facts” page under “Charging”, potential buyers are presented with only the lenient guideline that “Tesla recommends plugging your Model S in each night or when convenient.”

Assuming the Model S has the same battery vulnerability as the Roadster, Tesla’s Model S FAQ is woefully incomplete at best. In the FAQ, Tesla explicitly addresses the question of what happens when their car is parked and not charging:

If Model S is parked and not charging, will the battery lose its charge?
Loss of charge at rest is minimal. For example, Model S owners can park at the airport for extended vacations without plugging in.

That’s the answer in its entirety — nothing at all about the eventual, inevitable, catastrophic battery failure that the Tesla service manager seemed certain of.

Even the minimal loss of charge statement is highly suspect. The Roadster’s owner manual [Page 5-2, Column 3: PDF] states that a fully charged car can be expected to lose 50% of its charge in just 7 days, clearly not a “minimal” amount. As far as leaving the car for an “extended vacation”, the manual [Page 5-3, Column 1: PDF] actually states that vehicles left for more than two weeks should not only be plugged in, but plugged into a special $1,950 (plus installation) Tesla High Power Connector that is not generally available at airports or elsewhere at present. Additionally, leaving a Tesla Roadster at the airport for an extended vacation would seemingly invalidate the warranty which says the battery “should never remain continuously unplugged for an extended period of time, regardless of the state of charge” [Page 5, Column 2: PDF] — practically the exact opposite of Tesla’s Model S FAQ answer.

The Model S battery could be very different from that of the Roadster. If so, however, this would mean not only that the Tesla employees are wrong, but that Tesla has made radical improvements in these areas but has decided not to actively promote them or even mention them prominently on their website. Barring that improbable scenario, Tesla’s marketing appears to be less than entirely forthcoming on this key issue.

Tesla’s Unorthodox Prevention Measures

While customer and marketing communication about charging are focused on gentle reminders, behind the scenes Tesla has seemingly been scrambling to try to ensure existing owners don’t “brick” their cars.

After the first 500 Roadsters, Tesla added a remote monitoring system to the vehicles, connecting through AT&T’s GSM-based cellular network. Tesla uses this system to monitor various vehicle metrics including the battery charge levels, as long as the vehicle has the GSM connection activated4 and is within range of AT&T’s network. According to the Tesla service manager, Tesla has used this information on multiple occasions to proactively telephone customers to warn them when their Roadster’s battery was dangerously low.

In at least one case, Tesla went even further. The Tesla service manager admitted that, unable to contact an owner by phone, Tesla remotely activated a dying vehicle’s GPS to determine its location and then dispatched Tesla staff to go there. It is not clear if Tesla had obtained this owner’s consent to allow this tracking5, or if the owner is even aware that his vehicle had been tracked. Further, the service manager acknowledged that this use of tracking was not something they generally tell customers about.

Going to these lengths could be seen as customer service, but it would also seem to fit with an internal awareness at Tesla of the gravity of the “bricking” problem, and the potentially disastrous public relations and sales fallout that could result from it becoming more broadly known.

Coming Soon: More Customers, More Problems

Tesla produced 2,500 Roadsters, but it plans to make 25,000 Model S vehicles by the end of 2013. This vastly increases the possible number of accidental “bricking” incidents. At the same time, the Model S pricing starts at $49,900 (after US tax incentives), broadening the market to households of far more modest means than the owners of the $109,000 and up Roadster. This in turn makes it even less likely that Tesla buyers will have the necessary tens of thousands of dollars to spare if they ever allow their battery to fully discharge.

Tesla has officially stated that “it is impossible to accurately forecast the cost of future battery replacements”, but the Tesla service manager said he expected the Model S battery to cost even more than the Roadster’s. If true, it would mean that a Model S battery failure could essentially render the car valueless.

Tesla is actively targeting the mass market, with CEO Elon Musk recently touting the Model X as “the killer app for families.” But as things stand today, families who fail to keep their car charged could end up unexpectedly forced to continue making payments on an inoperable and worthless vehicle. That would be a killer.

The Bottom Line

Tesla Motors is a public company that’s valued at over $3.5 billion and has received $465 million in US government loans, all on the back of the promise that it can deliver a real world, all-electric car to the mainstream market. Yet today, in my opinion, Tesla seems to be knowingly selling cars that can turn into bricks without any financial protection for the customer.

Until there’s a fundamental change in Tesla’s technology, it would seem the only other option for Tesla is to help its customers insure against this problem. As consumers become aware that a Tesla is possibly just a long trip, a bad extension cord, or an accidental unplugging away from disaster, how many will choose to gamble $40,000 on that not happening? Would you?


Notes


Other All-Electric Vehicles

While discharge issues are inherent to lithium-ion battery technology, it’s beyond the scope of this article to address the ramifications for electric vehicles in general. Regardless, a company’s battery management system and obviously their marketing and handling of the situation can vary.

The Nissan Leaf is currently the only other widely available all-electric vehicle in the US. A Nissan Leaf sales specialist was emphatic that their vehicle did not have the discharge problem. The Leaf warranty [Full PDF: Page 9] does however state that the owner must plug in the vehicle within 14 days of reaching zero charge, which does appear to differ from Tesla’s manual that says the owner must do it immediately. [Page 5-2, Column 1: PDF]

Personal Note

I’ve paid $5,000 for a Tesla Model X reservation. Either these issues will be resolved by the time it’s ready, Tesla will be gone by then, or I’ll most likely give up my spot and get a refund. No one has paid me to write this article. TheUnderstatement.com has no ads or sponsors.


  1. A written Tesla report on one “bricked” Roadster documents that the vehicle went from 4% full to complete discharge in seven days.

  2. Mr. de Vries also pointed out that at below 4% charge the car displays a visual “Plug me in” warning on its screen with an accompanying audible alert. This would seemingly only help owners who are actually sitting in the car.

  3. This would seem consistent with the language of the agreement [PDF], which actually stipulates that the replacement battery cannot be used while the car is still under warranty.

  4. Roadster owners have the ability to turn the GSM connection on and off via the vehicle’s settings screen.

  5. There appears to be no reference to Tesla having the ability to track a vehicle’s location at its discretion in either the data recording section of the Roadster Owners Manual [Page 1-2, Column 2: PDF] or the addendum that covers the GSM connection [Page 9: PDF] .

The announcement that Nexus One users won’t be getting upgraded to Android 4.0 Ice Cream Sandwich led some to justifiably question Google’s support of their devices. I look at it a little differently: Nexus One owners are lucky. I’ve been researching the history of OS updates on Android phones and Nexus One users have fared much, much better than most Android buyers.

I went back and found every Android phone shipped in the United States1 up through the middle of last year. I then tracked down every update that was released for each device - be it a major OS upgrade or a minor support patch - as well as prices and release & discontinuation dates. I compared these dates & versions to the currently shipping version of Android at the time. The resulting picture isn’t pretty - well, not for Android users:

Other than the original G1 and MyTouch, virtually all of the millions of phones represented by this chart are still under contract today. If you thought that entitled you to some support, think again:

  • 7 of the 18 Android phones never ran a current version of the OS.
  • 12 of 18 only ran a current version of the OS for a matter of weeks or less.
  • 10 of 18 were at least two major versions behind well within their two year contract period.
  • 11 of 18 stopped getting any support updates less than a year after release.
  • 13 of 18 stopped getting any support updates before they even stopped selling the device or very shortly thereafter.
  • 15 of 18 don’t run Gingerbread, which shipped in December 2010.
  • In a few weeks, when Ice Cream Sandwich comes out, every device on here will be another major version behind.
  • At least 16 of 18 will almost certainly never get Ice Cream Sandwich.

Also worth noting that each bar in the chart starts from the first day of release - so it only gets worse for people who bought their phone late in its sales period.

Why Is This So Bad?

This may be stating the obvious but there are at least three major reasons.

Consumers Get Screwed

Ever since the iPhone turned every smartphone into a blank slate, the value of a phone is largely derived from the software it can run and how well the phone can run it. When you’re making a 2 year commitment to a device, it’d be nice to have some way to tell if the software was going to be remotely current in a year or, heck, even a month. Turns out that’s nearly impossible - here are two examples:

The Samsung Behold II on T-Mobile was the most expensive Android phone ever and Samsung promoted that it would get a major update to Eclair at least. But at launch the phone was already two major versions behind — and then Samsung decided not to do the update after all, and it fell three major OS versions behind. Every one ever sold is still under contract today.

The Motorola Devour on Verizon launched with a Megan Fox Super Bowl ad, while reviews said it was “built to last and it delivers on features.” As it turned out, the Devour shipped with an OS that was already outdated. Before the next Super Bowl came around, it was three major versions behind. Every one ever sold is still under contract until sometime next year.

Developers Are Constrained

Besides the obvious platform fragmentation problems, consider this comparison: iOS developers, like Instapaper’s Marco Arment, waited patiently until just this month to raise their apps’ minimum requirement to the 11 month old iOS 4.2.1. They can do so knowing that it’s been well over 3 years since anyone bought an iPhone that couldn’t run that OS. If developers apply that same standard to Android, it will be at least 2015 before they can start requiring 2010’s Gingerbread OS. That’s because every US carrier is still selling - even just now introducing2 - smartphones that will almost certainly never run Gingerbread and beyond. Further, those are phones still selling for actual upfront money - I’m not even counting the generally even more outdated & presumably much more popular free phones.

It seems this is one area the Android/Windows comparison holds up: most app developers will end up targeting an ancient version of the OS in order to maximize market reach.

Security Risks Loom

In the chart, the dashed line in the middle of each bar indicates how long that phone was getting any kind of support updates - not just major OS upgrades. The significant majority of models have received very limited support after sales were discontinued. If a security or privacy problem popped up in old versions of Android or its associated apps (i.e. the browser), it’s hard to imagine that all of these no-longer-supported phones would be updated. This is only less likely as the number of phones that manufacturers would have to go back and deal with increases: Motorola, Samsung, and HTC all have at least 20 models each in the field already, each with a range of carriers that seemingly have to be dealt with individually.

Why Don’t Android Phones Get Updated?

That’s a very good question. Obviously a big part of the problem is that Android has to go from Google to the phone manufacturers to the carriers to the devices, whereas iOS just goes from Apple directly to devices. The hacker community (e.g. CyanogenMod, et cetera) has frequently managed to get these phones to run the newer operating systems, so it isn’t a hardware issue.

It appears to be a widely held viewpoint3 that there’s no incentive for smartphone manufacturers to update the OS: because manufacturers don’t make any money after the hardware sale, they want you to buy another phone as soon as possible. If that’s really the case, the phone manufacturers are spectacularly dumb: ignoring the 2 year contract cycle & abandoning your users isn’t going to engender much loyalty when they do buy a new phone. Further, it’s been fairly well established that Apple also really only makes money from hardware sales, and yet their long term update support is excellent (see chart).

In other words, Apple’s way of getting you to buy a new phone is to make you really happy with your current one, whereas apparently Android phone makers think they can get you to buy a new phone by making you really unhappy with your current one. Then again, all of this may be ascribing motives and intent where none exist - it’s entirely possible that the root cause of the problem is just flat-out bad management (and/or the aforementioned spectacular dumbness).

A Price Observation

All of the even slightly cheaper phones are much worse than the iPhone when it comes to OS support, but it’s interesting to note that most of the phones on this list were actually not cheaper than the iPhone when they were released. Unlike the iPhone however, the “full-priced” phones are frequently discounted in subsequent months. So the “low cost” phones that fueled Android’s generally accepted price advantage in this period were basically either (a) cheaper from the outset, and ergo likely outdated & terribly supported or (b) purchased later in the phone’s lifecycle, and ergo likely outdated & terribly supported.

Also, at any price point you’d better love your rebates. If you’re financially constrained enough to be driven by upfront price, you can’t be that excited about plunking down another $100 cash and waiting weeks or more to get it back. And sometimes all you’re getting back is a “$100 Promotion Card” for your chosen provider. Needless to say, the iPhone has never had a rebate.

Along similar lines, a very small but perhaps telling point: the price of every single Android phone I looked at ended with 99 cents - something Apple has never done (the iPhone is $199, not $199.99). It’s almost like a warning sign: you’re buying a platform that will nickel-and-dime you with ads and undeletable bloatware, and it starts with those 99 cents. And that damn rebate form they’re hoping you don’t send in.

Notes on the chart and data

Why stop at June 2010?

I’m not going to. I do think that having 15 months or so of history gives a good perspective on how a phone has been treated, but it’s also just a labor issue - it takes a while to dredge through the various sites to determine the history of each device. I plan to continue on and might also try to publish the underlying table with references. I also acknowledge that it’s possible I’ve missed something along the way.

Android Release Dates

For the major Android version release dates, I used the date at which it was actually available on a normal phone you could get via normal means. I did not use the earlier SDK release date, nor the date at which ROMs, hacks, source, et cetera were available.

Outside the US

Finally, it’s worth noting that people outside the US have often had it even worse. For example, the Nexus One didn’t go on sale in Europe until 5 months after the US, the Droid/Milestone FroYo update happened over 7 months later there, and the Cliq never got updated at all outside of the US.


  1. Thanks primarily to CNET & Wikipedia for the list of phones.

  2. Yes, AT&T committed to Gingerbread updates for its 2011 Android phones, but only those that had already been released at the time of the July 25 press release. The Impulse doesn’t meet that criterion. Nor does the Sharp FX Plus.

  3. A couple of samples just from the past week: 1, 2 - in comments.

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